About this website
A MODL2250 Digital Communications Project at the University of Leeds
Meet the Author
Tallulah - Mae Gibb
Communications and Media student at the University of Leeds.
The way we connect online has always captivated me, but I didn't really comprehend truly why until this module. Having spent eight years in Prague before relocating to the UK, I was raised in a multicultural environment and witnessed personally how digital platforms can be vital for preserving relationships beyond linguistic and geographical boundaries. The thing that shocked me the most was realising how powerful semiotics are at conveying ideas. Prior to this module, I had never given any thought to the reasons behind my decision to use a red heart instead of a pink one or the change from text to audio message. Analysing my own digital interactions made me realise that every semiotic choice, however small, carries meaning shaped by culture, context, and the platform itself. That realisation is what this website is built around.
The mission
What is this website?
This website is devoted to comprehending and investigating how digital environments influence cross-cultural communication. It explores how platform design, semiotic choice, and intercultural dynamics impact digital communication across cultures, drawing on individual digital habits, scholarly research, and a group podcast analysing Justin Bieber's TikTok and Instagram. The goal is for anyone navigating the digital world to be able to recognise, understand, and use these patterns.
"Digital communication involves more than simply what we say, it also involves where we say it, how the platform shapes it, and who can hear it.
Tallulah- Mae Gibb, Communications and Media Student, University of Leeds
Find your way around
Navigate the site
Meet the person behind the website, explore our group's mission, and let me guide you around the site.
All academic sources cited across the site in Harvard style.
Acknowledgements
With thanks
A huge thank you to my group members Zifan, Iris, and Jing for their collaboration on the podcast. This project was produced as part of MODL2250: Digital Communications Across Cultures, led by Elisabetta Adami at the University of Leeds.